focus group

noun

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

Recent Examples on the Web
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The report draws from the organization’s Youth Opportunity Dashboard — which compiles data from publicly available sources to track youth outcomes — along with citywide surveys and focus groups. Beth Swanson, Chicago Tribune, 14 Apr. 2025 Unlocking Insights With Transcription One way to overcome these challenges is to transcribe audio and video data (interviews, focus groups, customer calls, etc.), converting it into text. Beth Worthy, Forbes.com, 28 Mar. 2025 Five high-value use cases within the communications discipline include: 1. competitive research, 2. message development, 3. simulated focus groups, 4. benchmarking and trend identification, and 5. brainstorming. Expert Panel®, Forbes, 25 Mar. 2025 The team collected survey data from 83 adolescents and also ran focus groups with 48 participants from six different rural villages. Stephanie Edwards, Discover Magazine, 19 Mar. 2025 See All Example Sentences for focus group

Word History

First Known Use

1965, in the meaning defined above

Time Traveler
The first known use of focus group was in 1965

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Cite this Entry

“Focus group.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/focus%20group. Accessed 19 Apr. 2025.

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